Little Sturgis Rally In Trouble

Little Sturgis

Kentucky’s own Little Sturgis Rally is in danger of legal action from the chamber of commerce in the more-well-known Sturgis, South Dakota:

Chamber officials said in the complaint filed in federal court in South Dakota that they have organized, sponsored, marketed and promoted the rally, spending substantial sums, and that they are filing the complaint to protect the return on that investment.

The complaint alleges the Kentucky group’s use of the name “Little Sturgis Rally” constitutes trademark infringement and unfair competition.

The other Sturgis is a town of about 2,000 in Western Kentucky. Its 16th annual Little Sturgis Rally and Races for Charity is planned for July.

The Kentucky rally brings in about 20,000 people a year and has raised about $2 million for charity since it began, Little Sturgis Rally board President Billy House said last week.

He said he was not aware of the lawsuit and does not think the Kentucky rally benefits from any perceived affiliation with the South Dakota rally.

Considering the Sturgis rally in South Dakota is probably the best-known, best-attended motorcycle rally in the world, we’re not sure we buy House’s contention up there. Still, it would be a shame to change the name of the Little Sturgis Rally — to what, we have no idea.


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